.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to snagging billions in equity capital annually, have actually raised nearly $360 million so far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That downturn is due to market concentration, heightened governing tensions, as well as economic uncertainties.ADWEEK consulted with five VCs who remain to buy adtech providers, even with these problems, concerning what they are seeking and also what they stay clear of. Maybe unsurprisingly, these clients are actually targeting opportunities in privacy-focused technologies and also industry-specific places including linked television.